Blog


Huawei P30 is finally here

23

Sep 2019

Huawei P30 is finally here

The Huawei P30 series has finally been launched. With super charging times, 4 rear cameras and edge to edge display, the new range of phones is set to rival the iPhone 11 and the Samsung Galaxy. The P30 series includes a lite version, the P30 Mate, and a pro version, the P30 Pro. Both versions come with a minimum of 128GB storage, which can be...

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Localization Workflow for Product Managers

06

Aug 2019

Localization Workflow for Product Managers

Product Managers in expanding international companies can often be thrown in at the deep end when it comes to adapting products for new overseas audiences. Without a designated internal ‘localization’ function, responsibility for ensuring the quality and market readiness of products for new geo-linguistic regions can be thrown around like a hot potato from one department to another, often settling with the product team who...

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5 trends impacting technology localization in 2019

01

Jun 2019

5 trends impacting technology localization in 2019

applingua is privileged to work with some of the world’s leading software and mobile development companies, partnering with visionary leaders in high-growth fields around the world. From our unique vantage point in helping to bring cutting edge products and services to a global audience, we look at five key trends in technology innovation and how they are set to impact the localization industry in 2019...

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5 Key Challenges of Translation

11

Feb 2019

5 Key Challenges in Translating Your Product

Your business’s marketing strategy will need to take into account the challenges and obstacles that arise when translating your product. The rise in translation tools has created the false notion that translating a product is a simple task.  Distorted Messaging  Your brand messaging is one of the most critical factors that will determine if your product is a success internationally. Therefore it is essential to...

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We have moved!

08

Feb 2019

We have moved!

Since 2016, Applingua has grown 300% with our clients repeatedly choosing us over other translation and localization services. We believe the reason is simple: Applingua cares about the work it does. With that growth, our team has expanded and is expanding further still. We outgrew our first HQ and it was time for me to look for another. Fresh from posting my thoughts on why...

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Translation and Localization

22

Jan 2019

Translation and Localization

There is often a lot of confusion around the terms translation and localization. In this post, we will attempt to target the definitions of translation and localization and try to demonstrate why there is often confusion. The official definition of both There are of course official definitions of translation and localization. The Oxford English Dictionary defines localization as ‘the process of making something local in...

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How to do App Store Optimization? A step by step guide

14

Jan 2019

How to do App Store Optimization? A step by step guide

In the Google Play Store there are approximately 1.3 million Android apps and almost 1.2 million apps in the Apple App Store. Worldwide these apps are used by nearly two billion smartphone users and the number is growing every year. These numbers are mind-boggling, especially for if you’re a developer with a new app and want to get it noticed. So, how can you stand...

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TeamApplingua’s Christmas Party in Venice

21

Dec 2018

TeamApplingua’s Christmas Party in Venice

Christmas parties can be a bit of a chore at an already very busy time of year. Yes, it’s nice to celebrate the end of the year together, but we’re a small team. We sit in a small office and know each other well enough. This year I decided to make things a little different. I set a budget for the party and gave the...

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The Value of Multilingual Market Research

28

Sep 2018

The Value of Multilingual Market Research

Multilingual market research is what companies often turn to when exploring their options to expand their global reach. This type of research typically means using professional translation services to help prepare documents localized for different countries and regions. Multilingual market research attempts to collect the same information and data from multiple countries at once. Companies can then use this to develop a strategy that will...

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The Cost of Localization

03

Sep 2018

The Cost of Localization

$0.08, $0.12, $0.23 USD per word – is that really the only cost of localization and translation? You guessed it – probably not! The cost of localization and translation can range depending on your requirements and the markets you are trying to enter. In this post, we cover some of the considerations companies should make around the localization and translation of their content. We also...

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