Blog


We have moved!

08

Feb 2019

We have moved!

Since 2016, Applingua has grown 300% with our clients repeatedly choosing us over other translation and localization services. We believe the reason is simple: Applingua cares about the work it does. With that growth, our team has expanded and is expanding further still. We outgrew our first HQ and it was time for me to look for another. Fresh from posting my thoughts on why...

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Translation and Localization

22

Jan 2019

Translation and Localization

There is often a lot of confusion around the terms translation and localization. In this post, we will attempt to target the definitions of translation and localization and try to demonstrate why there is often confusion. The official definition of both There are of course official definitions of translation and localization. The Oxford English Dictionary defines localization as ‘the process of making something local in...

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How to do App Store Optimization? A step by step guide

14

Jan 2019

How to do App Store Optimization? A step by step guide

In the Google Play Store there are approximately 1.3 million Android apps and almost 1.2 million apps in the Apple App Store. Worldwide these apps are used by nearly two billion smartphone users and the number is growing every year. These numbers are mind-boggling, especially for if you’re a developer with a new app and want to get it noticed. So, how can you stand...

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TeamApplingua’s Christmas Party in Venice

21

Dec 2018

TeamApplingua’s Christmas Party in Venice

Christmas parties can be a bit of a chore at an already very busy time of year. Yes, it’s nice to celebrate the end of the year together, but we’re a small team. We sit in a small office and know each other well enough. This year I decided to make things a little different. I set a budget for the party and gave the...

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The Value of Multilingual Market Research

28

Sep 2018

The Value of Multilingual Market Research

Multilingual market research is what companies often turn to when exploring their options to expand their global reach. This type of research typically means using professional translation services to help prepare documents localized for different countries and regions. Multilingual market research attempts to collect the same information and data from multiple countries at once. Companies can then use this to develop a strategy that will...

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The Cost of Localization

03

Sep 2018

The Cost of Localization

$0.08, $0.12, $0.23 USD per word – is that really the only cost of localization and translation? You guessed it – probably not! The cost of localization and translation can range depending on your requirements and the markets you are trying to enter. In this post, we cover some of the considerations companies should make around the localization and translation of their content. We also...

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Top 6 Benefits of Localization

20

Aug 2018

Top 6 Benefits of Localization

In a global market, the benefits of localization may seem obvious. For anyone working directly in the language services industry, or at least anyone who regularly deals with Language Service Providers, the benefits might seem more evident. When it comes to businesses that are just getting started on their international journey, taking their product or service into global markets isn’t always plain sailing and the...

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Localization Strategy

08

Aug 2018

Localization Strategy

You’ve got your local business up and running. Content strategy for your local market is good to go – you’ve thought about your customers, your brand, and the style of language you use. But then you ask, what about translation and localization? Don’t you want customers in other countries to interact with your business? Do you need a localization strategy? The likelihood is yes. One...

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Which internationalization talks to look out for at WWDC 2018

05

Jun 2018

Which internationalization talks to look out for at WWDC 2018

Whether you’re at WWDC in San Jose or following from the comfort of your own desk at home, we’ve trawled the WWDC timetable for the relevant localization and internationalization sessions and workshops for iOS and macOS apps. WWDC Sessions Creating Apps for a Global Audience Head over to Hall 3 or wait for the video to go live between 9am and 9.40am PST. Apple claims...

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WWDC2018

04

Jun 2018

WWDC2018

It’s just 2 hours until WWDC 2018 kicks off. After ditching downtown San Francisco, Apple’s annual developer conference has moved closer to HQ and back to the conference’s original site of San Jose. We’re standing by to see which internationalisation changes Apple makes to the iOS and macOS platforms that could have an effect on our clients’ projects. The rumour mills this year have been...

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