Blog


22

Aug 2012

Handheld Conference

It’s not every day a top-class conference with top-class speakers comes to Applingua’s hometown of Cardiff. That’s all about to change however with Handheld Conf – Cardiff’s first annual, mobile-specific get-together. Handheld will take place in St David’s Hotel, overlooking Cardiff Bay and the sea! The theme for the day will be all things mobile, web & native and talks will cover everything from device...

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19

Aug 2012

Idiom fun! It’s raining cats and dogs

Perhaps one of the most enjoyable parts of learning another language and really getting into the culture of another country is to look at their idioms. This post starts a series on idioms, their meaning and their translation. It’s sure to be a romp. First of all, what is an idiom? An idiom is a set of words that have a meaning not deducible from...

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15

Aug 2012

Should I Translate My App Name?

Translating your app name is easy, but the question isn’t whether you can and is more whether you should. We often get asked this important question by our clients so we decided to share our advice with you. Don’t weaken your brand The first thing you have to ask yourself is whether you think your app’s name will become a brand. There’s only one Hipstamatic,...

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08

Aug 2012

Upcoming Localization Conferences

There are lots of interesting conferences and events coming up over the next few months, so we’ve put them all together in a handy list for you. Feel free to let us know if we’ve missed any! Conferences: What: Text, Speech & Dialogue Conference When: 3rd-7th September 2012 Where: Brno, Czech Republic Price: £450 approx What: 17th Annual LRC Internationalisation & Localisation Conference When: September 20-21st 2012 Where: Limerick,...

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07

Aug 2012

Translation vs Localization

We often describe Applingua as an App Localization Agency. That’s all fine and dandy, but those outside the dev or marketing worlds have often never heard the term localization, let alone know what it exactly entails. We’ve decided to clear up these terms a little by addressing them individually and in the context of app development. Translation (t9n) Translation is the process of translating text...

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01

Aug 2012

Guest Post: 5 Apps We Wish Were Localized

Ben Thomas is a prolific tweeter, sporadic blogger and full time Apple geek. He picked our ‘App of the Week‘ last week, but found most of his favourites aren’t localized – yet. To try and spur on the developers we’re offering a 10% discount on localization to all the apps featured in this post. Don’t say we never do anything nice for you 😉 Apple...

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17

Jul 2012

Petition Apple to allow unsupported iOS languages

In the last few months, we’ve had an increased amount of requests from developers who’d like to localize their apps into language that aren’t officially supported by iOS. Unfortunately this isn’t natively possible and at present requires developers to hand code language switching and string lookup within their apps. We want Apple to improve that. A basic overview of how language support works Every time...

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05

Jun 2012

iOS Media Integration: What Apple Should Do (Opinion)

This week it gives me great pleasure to introduce Tom Klaver to the Blog. Tom is Co-Founder of photo-journey app, Lifelapse, and creates videos for apps and startups. Tom is also one of Applingua’s trusted translators. On March 23rd, Apple completed iLife for iPhone and iPad by introducing iPhoto for iOS. If you’ve worked with iLife on the Mac, you probably know how well the integration...

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30

May 2012

Organizing Time With Trello

It’s pretty rare I find a tool that I continue using over a week. I can almost plot my enthusiasm for a new app on a graph; I go from excited to evangelical to blasé within the space of a few days. Fortunately I’ve recognised this pattern and I try not to tell others about new apps until at least two weeks have passed. So...

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23

May 2012

Applying For A Trademark In The UK

Those who follow our Twitter feed will no doubt know that our trademark application on “Applingua” came through last week. The process was surprisingly easy, but I wanted to share with you why we registered, how we did it and what implications owning a trademark has. Why we trademarked Applingua is a cool name, don’t you think? When you register a company in the UK, another...

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