Top 50 Paid iOS App Localizations

Have you ever wanted to know how many of the top 50 paid apps on the iTunes App Store localize their software? We’ve just completed a minor survey and we’d like to share our results.

Some interesting statistics:

  • 34% of apps are localized (compared with a 22% spot-count in Jan 2011)
  • 39% of US devs localized
  • 23.5% of non-US devs localized
  • 61.5% of those US devs who localized have offices abroad
  • FR, DE, IT/ES, JA, ZH/KO are the most popular languages (in that order)
The most staggering app was My Secret Folder by UK company Bright AI Ltd with 31 localizations. The biggest surprise was US developers being more likely to localize their app than non-US counterparts. However, 61% of those who did localize were big multinationals such as Disney, Electronic Arts or Warner Bros.

Download the raw data

Want to download the raw data and take a look for yourself? No problem: download the pdf.

Yes, this survey is flawed

Taking the top 50 USA apps paid apps is a very narrow sample, not least to say the majority were games (62%) . Ideally we would have liked to spend more time on this and survey the top 100 paid and unpaid apps in the top 5 stores. We’d also love to compare iOS and Mac OS apps and see if there are any differences. Well, there’s always next week…

Robert Lo Bue

Rob is CEO of Applingua. With over a decade's experience, he is at the forefront of tech localization.


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