The Top Most Translated App Languages
It’s been a long time since we shared what are our Top 5 requested languages are at Applingua and how they compare with the Top 5 languages taken from the Top 10 apps on the Apple App Store at the moment.
In this post we will reveal what our most requested languages have been in 2016, compare those to what we find in the Top 10 of the App Store this October, and finally help you choose the best languages for your app.
Choosing the right languages for your app
We’re often told that choosing which languages to translate your app into is a difficult decision. Most app developers have little market knowledge or experience with languages to know which to choose. Our reply is always the same: each app is unique.
Don’t let this dishearten you, however. Here are some simple strategies you could use to decide on the appropriate localisations for your app or game.
1. Where is there demand?
If your app is already on the App Store, check where you are getting downloads from. Choose from the top countries here around 3-5 languages in your first round, 5-10 in the next round (if there is a return on investment).
2. What are your competitors doing?
Check out what your competitors are doing and choose the same… or, alternatively, take a risk and choose completely different languages. Sometimes you can Capture the Flag before your competitors do in new markets.
3. What are the biggest potential markets?
China is huge, we know that, but what about Japan, Indonesia, India, Brazil? They’re also big markets now, especially for Android and free/freemium iOS apps.
4. What is everyone else doing?
Sometimes you just have nothing to base your decision on, so just choose the Top 5 we suggest below. There’s never any guarantee whether a localization will bring you a return on investment, but if your app is good and growing, we’d like to hope these Top 5 languages will bring rewards.
The App Store Top 5 Languages
The App Store now has three main Top Apps lists: Top Paid, Top Free and Top Grossing. These are obviously the blockbusters of the App Store, and it’s common to find multiple localizations for each app.
For this reason, it’s difficult to pick just 5, as many languages are joint second and third.
4= Traditional Chinese
5= Simplified Chinese
1= Simplified Chinese
1= Traditional Chinese
2 Traditional Chinese
3= Simplified Chinese
The Applingua Top 5 Languages
1 Simplified Chinese
3= Brazilian Portuguese
4= Traditional Chinese
One final point of reference could be the set of languages Apple localize their software such as Podcasts app and iTunes into.
The Apple list of languages is long, but for reference, here they are: Arabic, Catalan, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Simplified Chinese, Slovak, Spanish, Swedish, Thai, Trad Chinese, Turkish, Ukrainian, Vietnamese