It’s just 2 hours until WWDC 2018 kicks off. After ditching downtown San Francisco, Apple’s annual developer conference has moved closer to HQ and back to the conference’s original site of San Jose. We’re standing by to see which internationalisation changes Apple makes to the iOS and macOS platforms that could have an effect on our clients’ projects.

The rumour mills this year have been remarkably quiet, and not just regarding potential internationalization updates. In our experience that usually means Apple has been keeping some pretty hot stuff tightly under wraps, ensuring WWDC2018 will stay in our minds for some time to come. For our clients’ sake, we never want there to be massive changes overnight, but progress is always good.

Our number one wish remains

Since Applingua started we’ve been begging Apple to include Arabic support in iTunes Connect for metadata (App Store descriptions and keywords). It’s amazing that it’s still not supported.

While they’re at it, they could also add a few other non-roman characterset languages (like Hebrew or Urdu). We’re no longer holding our breath, because, quite honestly, we’d all be dead by now.

Come back soon to find out more

Let’s be honest, we’ll all be watching out for the new, shiny toys, whether they be an API or new device. Localization isn’t high on many developers’ lists. However, it is high on ours.

Come back during the week when we’ll have found all the juicy tidbits about what’s new in internationalization from the conference. We’ll also be tweeting during the week, so follow us here.

One more thing…

Finally, quote WWDC2018 when contacting us and we’ll give you a nice little discount off your quote!

Robert Lo Bue

Rob is CEO of Applingua. With over a decade's experience, he is at the forefront of tech localization.

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